SEO Strategies for Search Engine Success

We’ve broken down the basic strategies of SEOto its simplest form – the ABC’s. Follow these guidelines and your website can have a chance at search engine success.

Architecture – The way your website is designed, or coded, could mean the difference between success and absolute failure. For this, you need to think about the back end of the site. Is the html code easy for the search engine spiders to read? Are keywords part of your site’s navigation? Do you have a link to an HTML Site Map on each page? If the answer is no to any of these questions, then your website’s chances of being shown in a search engine result go down drastically. (Hint: If your website is a Flash design, it will not be easy for search engine spiders to read.)

Backlinks – Having links from other, quality websites to your site tells the search engines that there is something of value on your website. Creating compelling content, writing guest blog posts and getting “social signals” (likes, mentions and shares from social media sites) are just some of the ways to create backlinks. Get creative with it!

Content – As mentioned above, compelling content is a must for any website nowadays. The content must be relevant to your website, of course, and adding new content on a daily basis is highly recommended by Google.

True search engine optimization is actually a lot more complex, but putting a strong foundation in place for your website is a great way to start.

Did You Know You Can Publish Your Blog on Amazon Kindle?

Sure we all know that you can publish eBooks and PDFs on Amazon Kindle, but did you know you can publish your blog too? Yes! That means your everyday blog just like this one.

And better yet, it’s free, simple, and could benefit you monetarily along with generating additional traffic. Although Amazon only pays you 30%, it’s free money for the taking. Your free blog now has the potential to make 30% with very little effort.

Follow these 3 steps to publish your blog:

1. Sign in or create a Kindle Publishing Account
2. Add and preview your blog
3. Publish

Now don’t expect to see a huge surge because of this implementation. However, with little investment on your part (aside from the blog posts you would be publishing anyway), it is worth testing. Check out this blog post from Ali Abbas for more details.

Like this post? Connect with Erika Barbosa on Google+.

Image credit: kodomut

InternetMarketingClub.org Presents: Innovative Social Media Conversion Case Studies

InternetMarketingClub.org founder and CEO Jay Berkowitz presents this Wednesday's webinar on 10 Innovative Social Media Conversion Case Studies. Social media has been an integral part of online marketing campaigns for some time now, but how can you really be sure that it's working to your advantage? In this webinar, you’ll learn how to generate traffic from Social Media and turn that traffic into real leads and sales through 10 real-world examples.

-Dissect 10 successful social media conversion strategies
-Reciprocity Conversions
-Stairstepping to conversions
-The If You Like…conversion strategy
-A Free Audio Gift Conversion

Click here to register for FREE (11/28/12 at 12:30pm EST):
http://bit.ly/IMCreg2

About Jay Berkowitz:

Jay Berkowitz is an author, an educator, an International keynote speaker and an award-winning thought leader. A senior online marketing professional with over twenty years of marketing experience, Mr. Berkowitz has managed marketing departments for Fortune 500 brands: Coca-Cola, Sprint and McDonald's Restaurants, and he has developed online and offline strategies for AT&T and leading health and fitness website eDiets.com.

Mr. Berkowitz is the author of The Ten Golden Rules of Online Marketing Workbook, the Founder and CEO of www.TenGoldenRules.com, a strategic online
marketing consulting business based in Boca Raton, Florida. He is the host of the Ten Golden Rules of Internet Marketing Podcast, an Adjunct Professor with the University of San Francisco Internet Marketing Course and he has been profiled in the Wall Street Journal, The Business Journals and he was interviewed on FOX Business TV.

Click here to register for FREE (11/28/12 at 12:30pm EST):
http://bit.ly/IMCreg2

Instagram Marketing Tips and New Features

If your brand hasn't already created an Instagram, you may want to consider starting it now. With mobile projected to be the next big marketing scene, you're going to want to get in on this important trend and get your company's voice heard early in the race to score big in mobile marketing. A while back, Instagram added hashtag functionality to their platform, greatly increasing the scope of posted photos and creating the ability for brands to better engage with their followers. Now, they've created both pages for each individual account available on browsers everywhere - and the badges that will make linking to these pages as easy as posting a Facebook like button on your website. Here are some ideas for marketing on Instagram:

• Run a contest using a unique hashtag - then publicize the winning photo(s) on your website and social media
• Integrate your Instagram with your Facebook so your Facebook fans have access to fun new content from your photo stream.
• Follow your customers and engage with them regularly
• Take behind-the-scenes photos of your business so customers can get an inside peek at what goes on

Do you have any favorite ways to market on Instagram?

Updated Foursquare Business Tools & Resources

A couple of weeks ago, I provided a few tips on improving your business’s position in Foursquare’s search engine.

This week Foursquare launched a renovated business resource dedicated to helping your business succeed with the service. Some of the website’s highlights include:

• Basics to acclimate yourself on why people use the service
• Free tools to get discovered, attract customers, and monitor foot traffic
• Case studies on how other businesses are using the service to drive results

Foursquare has grown into a community consisting of over 25 million people worldwide. It’s important that you review your business’s current presence on Foursquare to ensure it reflects what you want your potential customers to interact with.

Like this post? Connect with Erika Barbosa on Google+.

Fostering Community Engagement on Facebook

If you admin a Facebookpage for your business, do you know how to foster community engagement or even why it’s so important? We all know what “engagement” means, but let’s look at how it applies specifically to Facebook.

Whenever someone (fan or not) interacts with your post – meaning they like it, leave a comment or share it – their friends see it, which can spur even further engagement. All of these eyeballs are good and well enough, but the flurry of activity makes your page seem even more important in Facebook’s eyes, thereby ensuring more of your posts are seen in your fans’ newsfeeds. 

Posts that usually get the most engagement are photos and videos while self-promotional messages receive the least. By increasing engagement with your Facebook page, you can maximize your page’s impact on Facebook.