This week's webinar with Jon Wuebben: Content is Currency: Creating a Turbo Charged Content Marketing Program for Your Company in 60 Days

Author of the book Content is Currency and longtime speaker of the presentation with the same name, Jon Wuebben is back to present another spectacular webinar highlighting the content marketing aspect of business. This time, he aims to really turbo charge your brand's personality with a unique and easy way to create a content marketing program for your company -- in just 60 days! 

From his previous webinar back in February 2012:

The reality is that most web content could be crafted better and focused more on your customers needs. In fact, most companies spend all their energy and money thinking about the appearance and the architecture of their sites and spend very little time thinking about the actual content itself. Failing to look at content from a strategic point of view, they see their web pages as something they need to fill quickly. Instead of providing customers and prospects with free tips, advice, how to and other compelling content to start building a relationship, most companies try and sell immediately… and almost always fail.

Click here to register for FREE (6-19-13 at 12:30pm EST)
http://bit.ly/14b0kMO

About Jon Wuebben:

Jon Wuebben is the CEO of Content Launch, a web content development, content strategy and marketing firm that provides content for hundreds of companies, digital agencies and web designers around the world. His new book, “Content is Currency: Developing Powerful Content for Web & Mobile”,helps businesses everywhere learn how to plan, create, distribute and manage content. Jon has spoken at the Online Marketing Summit, New Media Expo, Shop.org Annual Conference, Media Relations Summit and for many organizations and industry groups. Speaking topics include content marketing, social media strategy, mobile marketing, SEO copywriting and entrepreneurship. Jon has an MBA in International Marketing from Thunderbird, The American Graduate School of International Management. He is also the author of "Content Rich: Writing Your Way to Wealth on the Web". 

Click here to register for FREE (6-19-13 at 12:30pm EST)
http://bit.ly/14b0kMO

You Need This Tracking for an E-commerce Business

If you have an e-commerce business, it’s critical to measure each transaction and how they correlate to your online marketing efforts. Yes, it’s important to measure conversions on your website, but measuring the revenue associated with those conversions is much more valuable.

One way you can measure e-commerce transactions is via Google Analytics. Google’s E-commerce Tracking will measure:

• Revenue associated with AdWords campaigns
• Revenue associated with specific referrals
• The number of transactions associated with organic search
• Average per visit value across all traffic sources

You can gain further insights such as understanding how long the decision making process takes for your customers along with how many website visits it takes to entice them to make a purchase.

It doesn't take much effort to enable e-commerce tracking, especially considering the tangible revenue reporting you will have access to. You can then obtain even more powerful reporting by tying this data to your multi-channel funnel reporting.

How are you currently gauging the effectiveness of your online marketing efforts in relation to your e-commerce transactions?

Like this post? Connect with Erika Barbosa on Google+.

Image credit: D. Laird

Tomorrow's webinar with Ian Lurie - Weird, Useful, Significant: Internet marketing in 2013

It's no surprise that Internet marketing is constantly changing, and we're the first to admit that staying on top of website updates and upgrades can be downright frustrating at times. We've all turned internet marketing into a monster truck show, chasing rankings until our tongues drag on the ground. Now, learn how marketing really works, and how you can apply it to refresh your campaigns, boost revenue and strengthen your brand.

Click here to register for FREE (6-12-13 at 12:30pm EST)
http://bit.ly/19Cd97a


About Ian Lurie:

Ian Lurie is CEO at Portent, a digital agency he started in 1995. His firm provides search engine optimization (SEO), pay per click (PPC), social media and general strategic services to a wide range of small, medium and large businesses.
Ian believes strongly that great marketing, online and off, relies on clarity and helps customers make good decisions about products, services and people. Several years ago he wrote the book Conversation Marketing to be a common-sense guide to internet marketing. He's also co-author of the Web Marketing All-in-One Desk Reference for Dummies. 


You can follow Ian on Twitter at @portentint, or find him on the Portent blog, at www.portent.com/blog.
Click here to register for FREE (6-12-13 at 12:30pm EST)
http://bit.ly/19Cd97a

Two Simple Excel Tips for Drafting PPC Ad Copy

From experienced PPC marketers to someone just starting out, these quick tips will be a big help during the process of writing ad copy.

=LEN() Excel Function

If you need to find out how many characters are being used in the different lines of your ad copy, this Excel function will come in handy. Simply type in =LEN(INSERT CELL HERE) such as =LEN(A2), and it will insert the total character count within a cell (including spaces).

Conditioning Formatting in Excel

Taking the =LEN() function one step further, Conditional Formatting will allow you to highlight a cell as you specify based on a particular criteria. For example, let’s say you want to highlight a cell in red when it exceeds a character count of 35, this will allow you to do so along with much more.

You should be able to find the Conditional Formatting button in the Home ribbon of Excel (I’m currently using Excel 2010). You’ll see there are options such as, if a number is >greater than X, automatically highlight a cell in Y.

By using these two features together, it will make your job just a bit more efficient. A quick scan will easily tell you what ad copy is not adhering to character limits and needs your attention.

What are your favorite Excel functions for use with PPC? Remember, this is only scratching the surface!

Like this post? Connect with Erika Barbosa on Google+.

Image credit: Ryan Hyde

A Picture is worth 1,000 Clicks!

I have been sharing an intenet marketing strategy in my presentations "A picture is worth 1,000 clicks". Pictures, images and cute cartoons found on websites, blogs and Social Media pages are easily shared, liked and commented on and they virally spread marketing messages.

I looked at the Quantcast list of top US sites, and one site jumped off the list Pinterest at #7. Wow, the photo 'pinning' site has more traffic than  Bing, Yahoo and Wikipedia!

Pinterest is most popular among people collecting or pinning fashion and home decor ideas. I use Pinterest to bookmark images such as infographics and internet marketing information, as well as to save images of personal interest such as my wonder-dog Tyler and my beloved Winnipeg Jets.

Here is a link to the Quancast list of the top US Sites. Another traffic rating website Alexa ranks Pinterest at number #16.

I interviewed a young Account Executive candidate. She said the site was so popular among her friends who are bored at work because corporations haven’t blocked the site yet (like Facebook). They can sit at their desk and it looks like they’re working but they are pinning things.

Perhaps the most effective use of images for internet marketing is creating 'Facebook Candy'. Nurses Rock is a Facebook group with over 440,000 Fans.

They regularly add engaging images with captions or slogans to the page, each image is Liked, commented on or shared thousands of times. Each time someone shares an image their friends see the image, if they are interested in nurses or nursing they might 'Like' Nurses Rock and eventually sign up for the All Nurses.com community website. 

How are you using images in your internet marketing programs? Please comment and share below.

Twitter 101

Created that company twitter account but not sure where to go with it from here? Here's our handy guide to Twitter.

Who are you talking to?
Don't start tweeting without figuring out who your target market is. Are you talking to men, women, or both? How old are they? What are their likes and dislikes? What benefit are you providing to them? Answering these questions will help set the stage.

What do you want them to do?
The number one thing you want them to do is engage! This can mean retweeting, favoriting tweets, tweeting @ your account, visiting your website, learning more, introducing them to your brand. Each of these things may eventually lead to your followers becoming clients.

What do you want to share with them?
The most important thing to know about sharing information on twitter is that you want to share timely and relevant content with your followers. This doesn't mean you can't be silly now and then (see the below tweet by ModCloth, a clothing retailer), but you generally want to cater to your audience. Relevant articles from trusted authorities, informative how-to videos, product photos, and funny jokes are all great to include in your daily tweeting regimen.

Tweets with rich media content (photos, videos, and article snippets) often get two or three times the engagement as regular tweets. Since Twitter doesn't automatically allow rich media in tweets, you will have to use a few workarounds here. Sign up for TwitPic and share YouTube videos under "Share This Video" by clicking the Twitter icon and following prompts.

What are Hashtags?
A hashtag is a word or set of words preceded by a pound sign, such as #socialmedia. Add them to your tweets to join a conversation on that topic!

How Often Do I Tweet?
Start out by tweeting 5 times per day. As you get more familiar with the platform, try different numbers and consult your analytics to determine the optimum number of tweets per day. 

How Do I Deal with Negative Tweets?
Not everyone will be a happy customer. Try to deal with these tweets by tweeting back at them immediately and directing them to an email address, live chat, phone number, or other forum for someone to address their complaint. Always stay polite and professional!


Good luck in the Twitterverse - we're rooting for you. Happy tweeting!

Tomorrow's #webinar with @LizCrawford - The Quantified Self

Join Liz Crawford this week as she explains how people are using technology more and more to track every aspect of their health, including caloric intake, steps, sleep patterns, blood pressure, and/or other health indicators. The Self-Tracking trend is mainstreaming now - and a tidal wave of apps and gadgets are flooding the market to meet this emerging need. But new personal databases of information, as well as the new tracking behavior itself, are changing consumers' demands on retailers, health providers and brands. This webinar will describe this trend, how it is manifesting itself, and who is participating. The session wraps up with implications for retailers and brands, as well as a vision for the future.

Click here to register for FREE (6-5-13 at 12:30pm EST)
http://bit.ly/1aF4rmc
About Liz Crawford: 

Liz Crawford has more than 20 years of brand management and consulting experience with a concentration in strategic innovation. Her concept and new product launch, Lysol Antibacterial Kitchen Cleaner, won the prestigious Edison Award for New Products. Over the last few years, Crawford has focused on developing integrated Shopper Marketing strategies for Fortune 500 clients. 


Currently, she is an analyst and contributing writer for the Path to Purchase Institute, publisher of Shopper Marketing Magazine. Her book, The Shopper Economy is being released in April 2012 by McGraw-Hill.


Crawford’s clients have included: P&G, Safeway, Walgreens, Publix Supermarkets, Kraft, Pepsi, Nabisco, Johnson & Johnson, Coca-Cola, Kimberly Clark, American Greeting, Mars Candy, Hershey, Newell Rubbermaid, Y&R, BBDO, CIBA Vision, Spanx, and Pirelli Tyres among others.

Click here to register for FREE (6-5-13 at 12:30pm EST)
http://bit.ly/1aF4rmc

You probably didn't know that roughly 60% of consumers are now tracking their dietary intake, health and workout routines?